Nobody in a wholesale or production company starts with the word AI. It starts with order emails that someone retypes every morning, stock levels in the ERP that nobody trusts, a forecast that misses, or a planning that only one colleague understands. According to the Exact MKB Barometer 2025, 80% of production companies find planning of production resources challenging.
At a wholesaler, nobody has to retype two out of three order emails any more (3,300 of 5,017 order emails, measured in September 2026): from everything by hand to 67.7% as a correct draft order. Masparts predicts quotes with 84% accuracy. And in a forecast for new products, accuracy rose from 40% to 86% at a market leader in construction tools, measured on its own history. That last case is a different segment, so read it as a sign of what a forecast can do, not as a promise for a wholesaler.