Custom CRM System with Subsidy, Up to 50% Back

Building a custom CRM system qualifies for multiple Dutch subsidies. The WBSO provides 36-50% back on development hours for technically innovative CRM features such as AI-driven lead scoring, automated workflow engines, and complex multi-system integrations. The MIT feasibility study offers up to €20,000 for researching which CRM approach, architecture, and integrations best fit your business.

For smaller companies taking their first digital step, Mijn Digitale Zaak provides €2,500 for a basic CRM setup or digital maturity assessment. These subsidies can be layered: start with a feasibility study, then scale up with WBSO for the full build.

The WBSO requires a “new IT principle” for your company. For CRM this means going beyond standard configuration. Examples: building a machine learning model that predicts which leads are most likely to convert, developing a real-time bidirectional sync engine between your CRM and ERP that handles conflict resolution automatically, or creating an intelligent routing system that assigns leads based on sales rep expertise, capacity, and historical close rates.

Other qualifying components include: natural language processing for automatically categorizing support tickets or extracting insights from customer communication, custom ETL pipelines that aggregate customer data from multiple touchpoints (website, email, phone, social) into a unified profile, and advanced analytics engines that calculate customer lifetime value or predict churn risk.

B2B services: A custom CRM that tracks the full client journey from initial contact through proposal to project delivery. Automated follow-ups based on engagement scoring, contract renewal predictions, and upsell opportunity detection based on usage patterns and support ticket analysis.

Wholesale & distribution: CRM integrated with ERP and warehouse management for real-time stock visibility during sales conversations. Automated reorder suggestions based on purchasing patterns, customer-specific pricing engines, and route optimization for field sales visits based on customer value and geographic clustering.

SaaS & tech: Product-led growth CRM that combines usage analytics with sales data. Automated trial-to-paid conversion scoring, feature adoption tracking per account, and health scores that predict expansion or churn based on behavioral signals across the product and support channels.

Healthcare: Patient relationship management with appointment scheduling, treatment follow-up workflows, and communication preferences. Integration with electronic health records via HL7 FHIR APIs, automated referral tracking, and compliance-ready data handling that meets healthcare privacy requirements.

Off-the-shelf CRM platforms like Salesforce charge €75-300 per user per month. For a team of 15 users, that's €13,500-54,000 per year, and that's before implementation consultants, custom integrations, and add-on licenses. Over 5 years, total cost of ownership easily reaches €100,000-300,000.

A custom CRM built by Stratalytic is a one-off development investment, with a large share returned via WBSO and MIT subsidies and only modest annual hosting and maintenance. We set the exact price after the feasibility study. You own the code, pay no per-user fees, and have a system that fits your processes exactly.

Step 1: Process mapping: We start by analyzing your current customer-facing processes: how leads enter, how deals progress, where data lives today, and where friction exists. This reveals exactly which CRM capabilities will deliver the most value. Step 2: Architecture & integrations: We design the data model, define API integrations with your existing stack (ERP, email, accounting, e-commerce), and plan the automation rules and AI components.

Step 3: Build iteratively: Development happens in 2-week sprints. Each sprint delivers working functionality you can test and give feedback on. We start with core features (contacts, deals, pipeline) and layer on integrations, automations, and AI features progressively. Step 4: Launch & train: We migrate your existing data, train your team, and provide documentation. After launch, we monitor performance and iterate based on real usage.

All development work, from process mapping through AI model training, qualifies as WBSO-eligible R&D activity. We handle the subsidy administration as part of our development process.

Basic CRM: contact management, deal pipeline, email integration, basic reporting, with WBSO returning 36% of development hours (50% for starters).

Advanced CRM: multi-system integrations (ERP, accounting, e-commerce), automated workflows, lead scoring, custom dashboards, with WBSO plus MIT feasibility funding.

Enterprise CRM: AI-driven predictions, multi-team workflows, data warehouse integration, advanced analytics, customer 360 views, with WBSO and MIT combined. We set the exact price after the feasibility study, and Stratalytic calculates the exact subsidy benefit for your situation.